Gica Nails LP
Landing page
UX/UI Designer
2 member
4 weeks
Designed a conversion focused landing page for Gica Nails' first online course, F1 Nail Pro, a professional nail technique and business program led by Giselle Villar. The project involved translating a strong personal brand into a intuitive digital sales experience, guiding users from pain points to purchase. Analytics with posthog enabled continuous optimization through user behavior tracking and experimentation.
Challenges
Balancing the warmth of a personal brand with the persuasive structure of a high conversion sales page required careful hierarchy decisions, the experience had to build trust while leading users to action across all breakpoints. Implementing posthog introduced an additional layer, requiring event mapping and setup of other tools.
Achievements
• Delivered a fully responsive landing page across desktop, tablet and mobile with a conversion focused content architecture.
• Created a design system to support the evolution of the digital presence, while enabling faster A/B testing and easier implementation of new iterations and optimizations.
• Implemented posthog for event tracking, A/B testing, session replay and heatmaps to support continuous optimization.
Gica Nails Landing Page
Landing page
Designed a conversion focused landing page for Gica Nails' first online course, F1 Nail Pro, a professional nail technique and business program led by Giselle Villar. The project involved translating a strong personal brand into a intuitive digital sales experience, guiding users from pain points to purchase. Analytics with posthog enabled continuous optimization through user behavior tracking and experimentation.
UX/UI Designer
2 member
4 weeks
Challenges
Balancing the warmth of a personal brand with the persuasive structure of a high conversion sales page required careful hierarchy decisions, the experience had to build trust while leading users to action across all breakpoints. Implementing posthog introduced an additional layer, requiring event mapping and setup of other tools.
• Delivered a fully responsive landing page across desktop, tablet and mobile with a conversion focused content architecture.
• Created a design system to support the evolution of the digital presence, while enabling faster A/B testing and easier implementation of new iterations and optimizations.
• Implemented posthog for event tracking, A/B testing, session replay and heatmaps to support continuous optimization.
Achievements
